Bachelor of Science in Commercial and Marketing Administration
Entrance/Admissions Requirements
There is an entrance exam with a minimum qualifying score. In order to be admitted to an undergraduate course of study, prospective students must: (1) Request official academic transcripts from their high school, or, in the case of transfer students, from all their previous colleges or universities. Transcripts are to be mailed directly to UNAD Florida. (2) Submit an Application for Admission form. Upon admission, prospective students must:(1) Submit a completed and signed Enrollment Agreement, (3) Take UNAD Florida’s English Placement Test to determine language proficiency (The English Placement test is a requirement for admission, and determines whether (i) the student can enroll in the required, for-credit classes COM 111 English Composition I and COM 121 English Composition II (minimum score 90%-95% plus verbal and written test), or (ii) the student needs to enroll in not-for-credit, preparatory English courses.
Program Objective
The online bachelor's degree in Commercial and Marketing specialization will help students build their knowledge and earning power in e-business, sales, distribution operations, product management, or general business careers. In addition, students will strengthen their interpersonal and critical thinking skills, which are essential to influencing organizational effectiveness. The goal of this program is to develop broadly educated business professionals to assume a variety of careers in business or management.
Program Description
The Bachelor of Science in Commercial and Marketing Administration Degree is a professionally oriented program that emphasizes the competencies required for management careers in business, government, public or social service organizations. The program prepares students for entering careers with management responsibility by providing in-depth knowledge about organizations and management fundamentals, techniques, processes, and skills. This is combined with a foundation in functional areas of accounting, business law, finance, information systems, marketing, operations, and human resource management.
Curriculum (120 Credit Hours Total)
General Education Core Courses: 30 Credit Hours
|
Course Code |
Course Name |
Credits |
Pre-Req |
|
BUS111 |
Introduction to Business |
3 |
|
|
HUM123 |
Philosophy |
3 |
|
|
COM111 |
English Composition I |
3 |
|
|
COM121 |
English Composition II |
3 |
COM111 |
|
HUM111 |
Government and Democracy |
3 |
|
|
SOC121 |
Sociology |
3 |
|
|
MAT111 |
Algebra and Trigonometry |
3 |
|
|
BUS122 |
General Accounting |
3 |
|
|
ECO121 |
Economics |
3 |
|
|
HUM122 |
Ethics and Values |
3 |
|
|
CES121 |
Introduction to Information Technology |
3 |
|
Commercial and Marketing Administration Courses: 90 Credit Hours
|
Course Code |
Course Name |
Credits |
Pre-Req |
|
ADV242 |
Advertising and Publishing Market |
3 |
|
|
CMM231 |
Logistic |
3 |
|
|
CMM243 |
Consumer’s Retail Sales |
3 |
|
|
CMM352 |
Commercial Planning |
3 |
CMM243 |
|
CMM484 |
Occupational Health |
3 |
|
|
ELE471 |
Elective I |
3 |
|
|
ELE472 |
Elective II |
3 |
|
|
MKT471 |
Management Game |
3 |
MKT363 |
|
MKT362 |
International Marketing |
3 |
BUS236 |
|
MAT358 |
Statistics and Probability |
3 |
|
|
MAT369 |
Qualitative and Quantitative Methods |
3 |
MAT358 |
|
MKT363 |
Marketing Plans |
3 |
MAT358 |
|
MKT244 |
Market Research |
3 |
BUS236 |
|
INT481 |
Internship |
6 |
|
|
BUS235 |
Cost and Budgets |
3 |
BUS122 |
|
BUS236 |
Market and Management Development |
3 |
ECO121 |
|
BUS367 |
Strategic Planning |
3 |
|
|
BUS369 |
Financial Management and Negotiations |
3 |
MAT358 |
|
BUS470 |
Public and Contemporary Administration |
3 |
BUS369 |
|
ECO232 |
Microeconomics |
3 |
|
|
ECO243 |
Macroeconomics |
3 |
ECO232 |
|
ECO354 |
Economy Support, Promotion and Development |
3 |
ECO243 |
|
MAN231 |
Administrative Theories and Process |
3 |
|
|
MAN242 |
Organization and Methods |
3 |
MAN231 |
|
MAN353 |
Entrepreneurial Diagnostics |
3 |
MAN242 |
|
MAN354 |
Commercial and Fiscal Law |
3 |
|
|
MAN475 |
Organizational Behavior |
3 |
MAN354 |
|
MAN486 |
Human Resources Management |
3 |
MAN475 |
|
MAT481 |
Financial Mathematics |
3 |
MAT369 |




