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Bachelor of Science in Commercial and Marketing Administration

Entrance/Admissions Requirements

There is an entrance exam with a minimum qualifying score. In order to be admitted to an undergraduate course of study, prospective students must: (1) Request official academic transcripts from their high school, or, in the case of transfer students, from all their previous colleges or universities. Transcripts are to be mailed directly to UNAD Florida. (2) Submit an Application for Admission form. Upon admission, prospective students must:(1) Submit a completed and signed Enrollment Agreement, (3) Take UNAD Florida’s English Placement Test to determine language proficiency (The English Placement test is a requirement for admission, and determines whether (i) the student can enroll in the required, for-credit classes COM 111 English Composition I and COM 121 English Composition II (minimum score 90%-95% plus verbal and written test), or (ii) the student needs to enroll in not-for-credit, preparatory English courses.

Program Objective

The online bachelor's degree in Commercial and Marketing specialization will help students build their knowledge and earning power in e-business, sales, distribution operations, product management, or general business careers. In addition, students will strengthen their interpersonal and critical thinking skills, which are essential to influencing organizational effectiveness. The goal of this program is to develop broadly educated business professionals to assume a variety of careers in business or management.

Program Description

The Bachelor of Science in Commercial and Marketing Administration Degree is a professionally oriented program that emphasizes the competencies required for management careers in business, government, public or social service organizations. The program prepares students for entering careers with management responsibility by providing in-depth knowledge about organizations and management fundamentals, techniques, processes, and skills. This is combined with a foundation in functional areas of accounting, business law, finance, information systems, marketing, operations, and human resource management.

Curriculum (120 Credit Hours Total)

General Education Core Courses: 30 Credit Hours

 

Course Code

Course Name

Credits

Pre-Req

BUS111

Introduction to Business

3

 

HUM123

Philosophy

3

 

COM111

English Composition I

3

 

COM121

English Composition II

3

COM111

HUM111

Government and Democracy

3

 

SOC121

Sociology

3

 

MAT111

Algebra and Trigonometry

3

 

BUS122

General Accounting

3

 

ECO121

Economics

3

 

HUM122

Ethics and Values

3

 

CES121

Introduction to Information Technology

3

 

 

Commercial and Marketing Administration Courses: 90 Credit Hours

 

Course Code

Course Name

Credits

Pre-Req

ADV242

Advertising and Publishing Market

3

 

CMM231

Logistic

3

 

CMM243

Consumer’s Retail Sales

3

 

CMM352

Commercial Planning

3

CMM243

CMM484

Occupational Health

3

 

ELE471

Elective I

3

 

ELE472

Elective II

3

 

MKT471

Management Game

3

MKT363

MKT362

International Marketing

3

BUS236

MAT358

Statistics and Probability

3

 

MAT369

Qualitative and Quantitative Methods

3

MAT358

MKT363

Marketing Plans

3

MAT358

MKT244

Market Research

3

BUS236

INT481

Internship

6

 

BUS235

Cost and Budgets

3

BUS122

BUS236

Market and Management Development

3

ECO121

BUS367

Strategic Planning

3

 

BUS369

Financial Management and Negotiations

3

MAT358

BUS470

Public and Contemporary Administration

3

BUS369

ECO232

Microeconomics

3

 

ECO243

Macroeconomics

3

ECO232

ECO354

Economy Support, Promotion and Development

3

ECO243

MAN231

Administrative Theories and Process

3

 

MAN242

Organization and Methods

3

MAN231

MAN353

Entrepreneurial Diagnostics

3

MAN242

MAN354

Commercial and Fiscal Law

3

 

MAN475

Organizational Behavior

3

MAN354

MAN486

Human Resources Management

3

MAN475

MAT481

Financial Mathematics

3

MAT369