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Bachelor of Arts in Mass Communication

Entrance/Admissions Requirements

There is an entrance exam with a minimum qualifying score. In order to be admitted to an undergraduate course of study, prospective students must: (1) Request official academic transcripts from their high school, or, in the case of transfer students, from all their previous colleges or universities. Transcripts are to be mailed directly to UNAD Florida. (2) Submit an Application for Admission form. Upon admission, prospective students must:(1) Submit a completed and signed Enrollment Agreement, (3) Take UNAD Florida’s English Placement Test to determine language proficiency (The English Placement test is a requirement for admission, and determines whether (i) the student can enroll in the required, for-credit classes COM 111 English Composition I and COM 121 English Composition II (minimum score 90%-95% plus verbal and written test), or (ii) the student needs to enroll in not-for-credit, preparatory English courses.

Program Objective

The B.A. in Mass Communication program prepares students to become part of the rapidly evolving communications industry. The program combines required core courses in the liberal arts and sciences with courses to ground critical thinking and communications skills in knowledge of diverse communications media. Students can expect our exciting blend of academic theory and practical skills to give them new insights into how they work and interact.

Program Description

The program seeks to emphasize theories and techniques which give students the ability to adapt to rapid changes in communication technology.

Curriculum (120 Credit Hours Total)

Core Courses: 45 Credit Hours

 

Course Code Course Name Credits Pre-Req
BUS234 Computer Introduction 3  
COM111 English Composition I 3  
COM121 English Composition II 3 COM111
COM235 Communication Symbols 3 COM123
HUM123 Philosophy 3  
COM123 Fundamentals of Communication 3  
COM232 Language and Communication 3 COM111
HUM111 Government and Democracy 3  
HUM122 Ethics and Values 3  
MAT111 Algebra and Trigonometry 3  
MAT124 Statistics 3  
SOC234 Sociology of Culture 3  
SOC111 Sociology 3  
SOC122 Psychology 3  
MAT358 Statistics and Probability 3 MAT124

 

Mass Communication Courses: 75 Credit Hours

 

Course Code Course Name Credits Pre-Req
ADV351 Pedagogy and Advertising 3  
CMT361 Organizational Communication 3  
CMT472 Public Relations 3  
CMT483 Journalism 3 RAD241
CMT474 Graphic Design 3 COM359
COM246 Economics, Environment and Communication 3  
COM247 Ethics of Communication 3  
COM248 Theory of Social Communication 3 COM123
COM359 Media Aesthetics 3 COM248
ELE361 Elective I 3  
ELE472 Elective II 3  
INT481 Internship 6  
MSM241 Legislation and Media 3  
MSM352 Image Semiotics 3 COM235
MSM363 Alternative Media and Participation Processes 3 SOC233
MSM364 Media Production: Aesthetics 3 COM359
MSM365 Media Production: Radio 3 MSM241
MSM486 Media Production: Video TV 3  
MSM487 Media Production: Printed Material 3  
RAD241 Writing for Mass Media 3 COM111
RAD352 Social Research Methodology 3  
RAD485 Mass Communication in the WWW 3  
SOC233 Cultural Anthropology 3 SOC111
SPS476 Subjectivity, Materiality and Speech 3