Bachelor of Science In Commercial And Marketing Administration

Bachelor of Science In Commercial and Marketing Administration

Program Description

This program is a professionally oriented program that emphasizes the competencies required for management careers in business, government, and public or social service organizations. The program prepares students for entering careers with management responsibility by providing in- depth knowledge about organizations and management fundamentals, techniques, processes and competences. Upon completion of this program, students will have knowledge and earning power in e-business, sales, product management, logistics, marketing research and strategies. In addition, students will strengthen their interpersonal and critical thinking competences, which are essential to influencing organizational effectiveness. Students will be able to assume a variety of leadership positions in business or management.

Program Objective

The Bachelor's degree in Commercial and Marketing specialization will help students build their knowledge and earning power in e-business, sales, distribution operations, product management, or general business careers. In addition, students will strengthen their interpersonal and critical thinking skills, which are essential to influencing organizational effectiveness. The goal of this program is to develop broadly educated business professionals to assume a variety of careers in business or management.

Plan of Study (120 credits)

General Education Core Courses: 30 Credit Hours
Course Code Course Credits Pre-Req
BUS111 Introduction to Business 3
HUM123 Philosophy 3
COM111 English Composition I 3
COM121 English Composition II 3 COM111
HUM111 Government and Democracy 3
SOC111 Sociology 3
MAT111 Algebra and Trigonometry 3
BUS122 General Accounting 3
ECO121 Economics 3
CES121 Introduction to Information Technology 3
Program Courses: 90 Credit Hours
Course Code Course Credits Pre-Req
ADV242 Advertising and Publishing Market 3
CMM231 Logistic 3 CMM484
CMM243 Consumer's Retail Sales 3
CMM352 Commercial Planning 3 CMM243
CMM484 Occupational Health 3
ELE471 Elective I 3
ELE472 Elective II 3
MKT471 Management Game 3 MKT363
MKT362 International Marketing 3 BUS236
MAT358 Statistics and Probability 3 MAT111
MAT369 Qualitative and Quantitive Methods 3 MAT358
MKT363 Marketing Plans 3 CMM352
MKT244 Market Research 3 BUS236
INT481 Internship 6
BUS235 Cost and Budgets 3 BUS122
BUS236 Market and Management Development 3 ECO121
BUS367 Strategic Planning 6
BUS369 Financial Management and Negotiations 3 BUS236
BUS470 Public and Contemporary Administration 3 BUS369
ECO232 Microeconomics 3
ECO243 Macroeconomics 3 ECO232
ECO354 Economy Support, Promotion and Development 3 ECO243
MAN231 Administrative Theories and Processes 3
MAN242 Organization and Methods 3 MAN231
MAN353 Entrepreneurial Diagnostics 3
MAN354 Commercial and Fiscal Law 3 MAN353
MAN475 Organizational Behavior 3 MAN354
MAN486 Human Resources Management 3 MAN475
MAT481 Financial Mathematics 3 MAT369